Case 2: Biker patches – fetishistic disavowal. Outlaw bike groups are notable for protecting their spots,

Case 2: Biker patches – fetishistic disavowal. Outlaw bike groups are notable for protecting their spots,

By both appropriate means and physical physical violence, from copyright infringement and desecration (Kuldova, 2016b). Outlaw bikers, like the Hells that is iconic angels along with their trademarked “death head, ” openly think about the spots or logos they wear to their vests and tattoo on by themselves as sacred. If one were to desecrate the logo design, make enjoyable from it, copy it or touch it inappropriately, one is up for trouble. I actually do maybe not want to visit here into information concerning the real biker subculture, that I have actually described somewhere else (Kuldova, 2016b, redtube zone 2018). Alternatively, i must concentrate on the relationship of this bikers for their sacred spots, which can be instructive for the conversation of fetishism. The spot embodies the values associated with the bikers; this is the materialization of the brotherhood ideology, codes of honor and alternative legal structures. In a television documentary, Outlaw Bikers, John Real, the previous president of Hells Angels Maryland, captured the effectiveness of the area into the following manner:

I happened to be the talk for the town, among the best dudes, we had been initiated as Hells Angels, day that is best of my life,

Just when I changed that patch we became this monster, from simply the coat we wore. That patch is put by me on and I also paid the purchase price. We sooner or later got arrested, I ultimately got charged … We ultimately destroyed almost anything We owned, due to that spot, but i might do this once once once again the next day. (Winterhalder et al., 2010)

The spot isn’t only an embodiment associated with the biker value system that acts the reproduction and expansion of this group, or simply just a desired brand name in its right, improved by pop-cultural mystique (think about The crazy One with Marlon Brando or Sons of Anarchy), but additionally collectively it could be viewed as a totem regarding the biker clan that is respective. But on a level that is individual for all it approximates more a fetish than the usual totem, regardless if collectively shared – it really is tattooed from the skin, used in the human body, hanged all over throat, adorning virtually every item used, and undoubtedly the motorcycles. ( The question that is interesting would additionally be: just exactly How can it be that exactly the same item turns into a fetish for differing people, and perhaps for various reasons, and may a subculture produce a fetish, which fills various lacks for the users, using the fetish being shared, the causes because of its fetishization being various? ) The club insignia is just a fetish with its very own right, an item by having a power that is transformative an item that interpellates individuals into action, both collectively and independently. But unlike into the aforementioned situation, the interpellation is commonly recognized, celebrated and ritually reproduced. Exactly What Pietz referred to as:

The subjection associated with the body that is humanwhile the product locus of action and desire) to your impact of specific significant product things that, although take off through the human anatomy, work as its controlling organs at a particular moments (Pietz, 1985, p. 10).

The spots need specific actions from their wearers, from behaving like brothers to respect that is showing one another and after the interior rules for the team.

Similar to when you look at the above situation regarding the clothes that embody the ideology of Indian nationalism, the patched vests, too, are a definite materialization and reification of a ideology. By using these vests, the wearers objectively, materially, replicate this ideology, regardless of whatever they may think internally. Thus far, the dwelling is hence just like the above mentioned, therefore we could nevertheless state that the energy of this area will not reduce against better knowledge, specifically the fact they understand perfectly that in the long run the spot is merely an item of textile. Thus, we’re able to nevertheless state that the spots work well correctly as a result of this better knowledge (Pfaller, 2014). We ought to maybe perhaps not think that the outlaw bikers naively think that a bit of cloth possesses very nearly magical capabilities, and yet we realize they are happy to fight, and also destroy, if some body dares to desecrate their sacred area – indeed, as an honor tradition where appearances matter, there was small wonder (Kuldova, 2018). A recent event that occurred in Germany additionally shows us which they obviously understand better: the soccer group SV Gremberg regarding the neighborhood unit (Kreisliga C) had been going to play against Leverkusen with regards to proved that they’re playing around in “Support 81” tees using the text “Red Army 81 Cologne aids Hells Angels. ” Leverkusen felt intimidated, and also afraid, refusing to relax and play in the beginning; other people advertised it was a scandal to commercially let Hells Angels endorse a club. The reaction associated with Hells Angels throughout the media that are social: “Do these individuals think that a bit of fabric, a T-shirt, can intimidate anybody, really? ”

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